Ledare

Andreas Gustavsson: Swedish newspaper Dagens ETC: ”From now on we will reject all fossil-fuel ads”

Publicerad 26 september, 2019

”This conversation needs to be had right now”, writes editor-in-chief Andreas Gustavsson. Bild: Bild: Zanna Nordqvist

Dagens ETC

As of today, Dagens ETC will be shutting its doors to adverts promoting fossil fuel-based goods and services. This is crucial for our credibility, and other media outlets should be coming to the same conclusion.

Det här är en ledare från Dagens ETC.
Ledarsidan är oberoende med röd och grön politisk färg.

Andreas Gustavsson

Text

Last summer, I gave a lecture in Katrineholm, a small town in the middle of Sweden where our mother company runs a solar panel park that generates enough electricity to power 7 000 households. My lecture was about the media, specifically about how all media outlets, including my own, have failed spectacularly at covering the climate crisis.

I ended up presenting a checklist: “Five things the media has to do in order to get on the right side of history”, rather than delay actions we know – without a doubt – to be absolutely necessary.